Chances are you are not a first-time web hosting customer, but are seeking a new host to fulfill your growing web site needs. It is common for companies and personal sites to outgrow a hosting provider – in fact it is the sign of success. When your web hosting provider can not grow with you, or they are unable to meet your needs for the price you can afford, it is time to investigate your options.

Basically, you might look at marketing as the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting appropriate value in return. Think about marketing as "inbound" and "outbound" marketing. (In the following, consider "product" to be either a tangible product or a service -- nonprofits often refer to these as "programs".)